David Beckham Is The Face Of BOSS’ New Bodywear Line

BOSS joins forces with football icon David Beckham for his first bodywear campaign in almost a decade.

“I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I simply couldn’t refuse,” says David Beckham. For BOSS’ new ONE line, the English footballer is stripping down and re-entering the bodywear game, almost a decade after his last campaign, inaugurating a new chapter of his long-standing partnership with the German house. “The new BOSS ONE collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign,” he continues.

Elevating everyday essentials into premium pieces for the modern man, the collection features trunks, briefs, tank tops, and T-shirts in timeless black and white, crafted from a comfortable, body-hugging blend of cotton and elastane. Shot by iconic fashion photography duo Mert and Marcus, the campaign sees Beckham channelling his legendary confidence in a cinematic setting designed by Trey Laird and Team Laird—stepping into the frame in a classic sports car, entering a moody, sensually lit warehouse apartment, where he clocks off, works out, and strips down, obviously. Watch the short film now…

Launching January 31st, the BOSS ONE Bodywear collection will be available globally at boss.com, BOSS stores, dedicated pop-ups, and select retailers.